I passed through (literally!) the Africa International Hair Extravaganza (AIHE) held this past weekend at the Brightwater Commons in Johannesburg. I was in Johannesburg for something else and passed though on my way back home. I attended the expo last year, read my thoughts about it here.
Since I only spent a few minutes at the expo I really cannot say much except for what I observed in the time I was there. I liked this year’s venue much more. It was outdoors and it was fully utilised. What I did notice though is that the expo is still quite small (granted it probably takes years to ‘grow’ an expo). I also noticed that some of the exhibitors from last year were absent e.g. Black Like Me, Easy Waves, SofnFree, Perfect Choice and Jabu Stone. There were some new exhibitors though e.g. Avon, Ultimate Organic Hair, Nich Hair Care (T444Z), Phillips. It would have been great if the exhibitors from last year returned, added onto the new exhibitors, it would have made the expo bigger.
I also noticed that unlike last year the expo ambassadors were not models / artists but people involved in the hairdressing industry (Nthato Mashishi, Khosi Mthembu, Thomas Tsheola and Isaac Letele).
It was great that this year the entry fee was lowered. I paid R100 (about US$11) as opposed to R220 (about US$24) for a one day ticket. This was a great improvement because last year I really felt short-changed.
Many of my thoughts on the expo last year still stand. Did you attend the expo this year? What did you think?
Some pics from the expo:
- The Africa International Hair Extravaganza-take two… (on this weekend!) (wiscellaneous.com)